Broadcasting vs. Digital Transition: How Legacy Networks and New Streaming Giants Redefine the Market
Broadcasting vs. Digital Transition: How Legacy Networks and New Streaming Giants Redefine the Market
Blog Article
Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with Netflix, Watcha, and domestic platforms being representative examples. As audience preferences evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is producing unique content and employing distinct strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with broad audience reach while maintaining time-honored formats. In particular, they actively feature renowned leads to boost ratings and produce television series that appeal to a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and brand trust, they continue to offer traditional stories, ensuring reliable audience numbers. This allows audiences to have multiple options to engage with network television through various distribution channels.
Differentiation Strategies of OTT Services
OTT platforms are expanding their influence by employing approaches distinct from legacy media. Firstly, they actively adopt emerging trends and experimental formats, prioritizing creative risk-taking and narrative depth over mass appeal. Secondly, they provide personalized selections that meets the needs of niche preferences, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to attract subscribers not only domestically but also on a global scale. Through these methods, OTT platforms are strengthening their competitiveness in ways different from legacy channels.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly expand into the streaming space, competition has become fierce. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing TV shows on internet-based distribution channels. This initiative helps sustain the relevance of traditional broadcasting platforms while attracting new viewership. Meanwhile, the growth of competing streaming networks is changing consumer behavior towards more flexible viewing options.
Conversely, streaming providers are also solidifying their influence by working alongside legacy website content producers. Netflix has gained a global following with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This synergy helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the distinction between traditional and modern media continue to become less defined.
Ultimately, legacy TV series and streaming platforms are both competing and finding common ground through their respective market tactics. network-produced content maintain classic formats and broad accessibility, whereas OTT services provide bold and cross-border content. As strategic partnerships and integration between these platforms continue to expand, audiences can expect a more diverse and enhanced media landscape in the future.
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